http://bebeth.wordpress.com/2008/06/04/old-school-performing-arts-marketing-that-works/ communications, arts management, internationalism Tue, 24 Jun 2008 21:40:42 +0000 http://wordpress.com/ hourly 1 http://bebeth.wordpress.com/2008/06/04/old-school-performing-arts-marketing-that-works/#comment-35 Beth Evans Thu, 05 Jun 2008 01:26:38 +0000 http://bebeth.wordpress.com/?p=47#comment-35 We've learned that increased competition for leisure time is adding to last-minute buying everywhere, especially among young audiences and especially in Eugene. Many patrons don't like having to plan what they're doing for fun one night months in advance. There's a lot of data that backs this up, and most of the most successful arts organizations, including the Eugene Symphony, have adopted partial season subscriptions. Raychel has proved that it could just be a problem with the marketing of subscription. We’ve learned that increased competition for leisure time is adding to last-minute buying everywhere, especially among young audiences and especially in Eugene. Many patrons don’t like having to plan what they’re doing for fun one night months in advance. There’s a lot of data that backs this up, and most of the most successful arts organizations, including the Eugene Symphony, have adopted partial season subscriptions. Raychel has proved that it could just be a problem with the marketing of subscription.

]]> http://bebeth.wordpress.com/2008/06/04/old-school-performing-arts-marketing-that-works/#comment-33 Tiffany Derville Wed, 04 Jun 2008 16:55:48 +0000 http://bebeth.wordpress.com/?p=47#comment-33 Beth, why did your classes say that the subscription model doesn't work? Beth, why did your classes say that the subscription model doesn’t work?

]]>